2006 news releases

DirectWest to Launch Competitive Directory in Winnipeg

September 15, 2006

DirectWest Corporation (DirectWest), a wholly owned subsidiary of Saskatchewan Telecommunications Holding Corporation (SaskTel) today announced it will invest up to $3.0 Million to fund expansion of a competitive directory within the Winnipeg market.

“DirectWest has successfully launched competitive directories in Alberta and the current lack of directory advertising alternatives in the Winnipeg marketplace provides an excellent opportunity for us to launch a successful competitive directory” Gord Farmer, President & CEO of DirectWest said.  "This expansion continues to build on DirectWest’s successful track record and provides a great opportunity for generating new revenue and profit growth while leveraging our directory expertise and experience.”

The independent directory business continues to grow and prosper across North America, generating double digit annual growth rates.  There are established independent directories in all provinces across Canada, and the expansion of this industry segment is expected to continue through 2006 and beyond.  DirectWest will continue to evaluate further expansion opportunities that leverage its current success, while maintaining and building its strong reputation within the communities it serves.

About DirectWest
DirectWest is a wholly owned subsidiary of SaskTel, Saskatchewan’s leading full service communications company.  As exclusive publishers of the SaskTel Phone Books, DirectWest publishes and distributes ten print telephone directories in Saskatchewan along with the online SaskTel phonebook found at www.mysask.com.  DirectWest owns an 85% interest in The Phone Book Company in Alberta which publishes directories in Grande Prairie, Red Deer, Edmonton and Medicine Hat and Calgary.  DirectWest also provides Internet Business Solutions including online advertising, web site development and e-commerce solutions that help companies create and enhance their Internet presence.

For more information, contact

Andy Tate, SaskTel Corporate Affairs
Phone: (306) 777-4548
E-mail: andy.tate@sasktel.sk.ca