November 4, 2010
DirectWest today announced it has reached an agreement with FBC Communications Limited Partnership to sell its specialty publications division - iDeal Publishing Solutions (AgDealer) for $1.55 million. There will be no job losses in Saskatchewan as a result of this agreement.
FBC Communications is a wholly-owned subsidiary of Glacier Media Inc., a leading information communications company focused on the provision of essential information and related services through print, electronic and online media. FBC will acquire the rights to the AgDealer trademark as part of the transaction, and intends to retain the brand.
“Our core Saskatchewan market continues to experience significant growth,” said Gord Farmer, DirectWest President. “DirectWest will remain a profitable subsidiary of SaskTel within Saskatchewan and will continue to produce SaskTel’s high quality directories in the province.”
DirectWest, a wholly-owned subsidiary of SaskTel, publishes and distributes all 10 SaskTel Print Phonebooks across Saskatchewan, bringing buyers and sellers together. The SaskTel Phonebook is also available online and mobile browser at www.mysask411.com or by texting 306411. The SaskTel Phonebooks are the most complete, used and preferred phonebooks in Saskatchewan. Advertisers served by DirectWest benefit from a powerful combination of the widest reach of any local media and unsurpassed return on investment. In addition to consistently generating value through print, online and mobile phonebooks, the company continues to add new services and solutions for their advertising customers.
For media inquiries only, please contact:
Michelle Englot, SaskTel Corporate Communications
Phone: (306) 777-4476