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Introducing the newly transformed Mysask411 App!

Introducing the newly transformed Mysask411 App!

September 3, 2015

DirectWest, a leading local search and marketing services’ company in Saskatchewan, is very excited to announce the transformation and launch of the new Mysask411 mobile app.

Working once again with Saskatoon-based digital agency and partner, zu, the Mysask411 app has begun its transformation to meet the constantly evolving and unique mobile search needs of Saskatchewan’s consumers. This launch marks the first phase of many by establishing foundational elements that are necessary to continue to build more advanced features and functionalities down the road.

The new Mysask411 app helps locals and visitors search Saskatchewan smarter by providing the most accurate local results and a wide variety of community information ranging from business listings, to movie times, menus, weather, deals, and so much more. The Mysask411 app also offers handy features specifically designed to assist mobile shopper’s on-the-go, such as driving directions, one touch dialing, quick browse popular search categories and the ability to share your favourite contacts with friends and family via your Facebook, Twitter, or email accounts- all at the touch of a button!

“Enhancing the consumer search functionality is a key focus for DirectWest as we continue to develop our Mysask411 digital platforms to meet our user’s constantly evolving search habits,” said Gord Farmer, President of DirectWest. “The enhanced design and functionality of the Mysask411 app in coordination with the redesigned  represented critical steps we needed to take to ensure we are meeting the evolving needs of Saskatchewan users, but also to provide a platform that local advertisers are excited to be a part of.”

Get the newly transformed Mysask411 app for free by visiting the iOS and Android app stores. For those who already have the Mysask411 app, don’t forget to download the app update!

For all your local needs, search with the all new and new mobile app.

About DirectWest

DirectWest is a wholly owned subsidiary of SaskTel. It is a local search and marketing services company and the exclusive provider of Mysask411, Saskatchewan’s best source for local information. Mysask411 enables consumers and businesses to search, find, and connect with local businesses, people, and communities through a multiplatform approach that includes print, online, mobile, and other digital mediums, including search engine optimization, maxTV services, and social media marketing.  Through this network of local media/platform assets that are familiar to and used by Saskatchewan consumers regularly, DirectWest helps businesses connect to consumers by placing optimized content on multiple platforms available everywhere people search.  DirectWest’s head office is located in Regina, Saskatchewan, and the company employs approximately 110 employees.


For more information, please contact:

Tara Tibeau, SaskTel Manager of External Communications
Phone: (306) 777-4548