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Introducing the newly transformed,!

Introducing the newly transformed,!

April 1, 2015

DirectWest, a leading local search and marketing services company in Saskatchewan, is very excited to announce the launch and transformation of its local search website,!

Together with Saskatoon-based digital agency and partner, Zu, has begun its transformation to meet the constantly evolving and unique digital search needs of Saskatchewan’s consumers.

Mysask411 offers content-rich features that facilitate the local shopping experience.  Now Saskatchewan users can make local shopping choices with the most up-to-date listings of Saskatchewan businesses with unique features and content such as: “Hours of Operation”, “Brands Offered”, “Methods of Payment”, “Most Recommended Business by Users” and “Driving Directions” to name just a few.  The site also has additional local information like “Weather Forecasts”, “Movie Listings”, and “Airport Arrivals and Departures”. 

“Consumer Search is a key focus for DirectWest as we grow our Mysask411 online and mobile platforms.  The transformation is critical not only to meet the evolving needs of Saskatchewan users, but also to provide a platform that our local advertisers are excited to be a part of,” said Georgina Syrgiannis, Vice-President of Corporate Marketing at DirectWest.  “This launch marks the first phase of many by establishing foundational elements that are necessary to continue to build more advanced features and functionalities down the road,” she added.

The new is optimized for viewing on mobile devices to allow users to quickly and easily search and find local information, furthering DirectWest’s commitment to mobile media.

For all your local needs, search with the all new!

About DirectWest

DirectWest is a wholly owned subsidiary of SaskTel. It is a local search and marketing services company and the exclusive provider of mysask411, Saskatchewan’s best source for local information. mysask411 enables consumers and businesses to search, find and connect with local businesses, people and communities through a multiplatform approach that includes print, online, mobile and other digital mediums, including search engine optimization, maxTV services and social media marketing.  Through this network of local media/platform assets that are familiar to and used by Saskatchewan consumers regularly, DirectWest helps businesses connect to consumers by placing optimized content on multiple platforms available everywhere people search.  DirectWest’s head office is located in Regina, Saskatchewan, and the company employs approximately 110 FTEs.

For more information, please contact:

Michelle Englot, SaskTel Corporate Communications
Phone: (306) 777-4476