Today Directwest announced that it is making an aggressive push into the digital out of home advertising space by acquiring 20 digital boards from Canadian Digital Signs Inc.  This acquisition makes Directwest the third largest outdoor digital advertiser in the province and dramatically strengthens their ability to reach Saskatchewan audiences.

“For over 100 years, Directwest has a proven track record of connecting businesses with their customers throughout Saskatchewan,” said Keith Jeannot, President and CEO of Directwest. “This new digital board media is a strong addition to our product set and will provide great opportunities for our customers to expand their reach in the Saskatchewan market place.”

These digital boards are strategically located in highly desirable areas throughout Saskatoon, Regina, Moose Jaw, Estevan, and Weyburn. In Saskatoon the digital boards provide coverage along Circle Drive, 8^th Avenue and near TCU Place.  In Regina and Moose Jaw, the main commuter routes of Albert Street, Broad Street, Saskatchewan Drive, Victoria Avenue and Thatcher Drive are also covered.

“For several years we have made it a key focus of ours to expand our digital offerings” said Andrew Clarke, Vice President of Brand & Technology at Directwest “The acquisition of these digital boards is an exciting step for us as we continue to evolve our business to provide our clients with modern and engaging advertising solutions.”

As a long-standing local company, Directwest has a keen understanding of the Saskatchewan marketplace and the people and businesses that call it home.  With a unique multi-platform portfolio that includes print, online, mobile, and other web and social mediums, Directwest has everything local businesses and consumers need to connect with each other. 

Added Jeannot, “We expect that our investment in these digital boards will pay great dividends to Directwest and provide solid benefits to our clients now and for years to come.”

About Directwest

Directwest, a wholly-owned subsidiary of SaskTel, is exclusive provider of Mysask411, Saskatchewan’s best source for local information.  For over 100 years, Directwest has been connecting buyers and sellers with the most complete, used and preferred sources for local search in Saskatchewan.  Offering a wide range of marketing services that help businesses connect and interact with their customers, Directwest continually launches innovative, consumer driven products and services while delivering strong, measurable return on investment to advertisers.  Directwest head office is located in Regina, Saskatchewan and the company employs over 110 FTEs.

For more information, please contact:
Greg Jacobs, SaskTel Manager of External Communications
Phone: 306.777.3433   
E-mail: Greg.Jacobs@sasktel.com